Rachel Hutchisson is a visionary leader in corporate social responsibility who coined the concept of “Human Social Responsibility”. This theory puts people at the center of strategies and describes how individual engagement and giving can replace existing models of corporate philanthropy. 🔄

She built Blackbaud’s CSR program and leads the company’s employees in their efforts to serve and give back professionally and personally. Rachel also serves on several boards and is an advocate for social change. 🌍

Here are the key insights from this video:

🚫 The focus on corporate in corporate social responsibility excludes smaller businesses and limits the reach of giving-back initiatives.

💡 People are at the heart of every organization, regardless of its size or structure. Their values and personal experiences shape the vision and purpose of the organization.

🌍 Human social responsibility emphasizes balancing the needs and aspirations of people and their communities. It involves knowing what they care about, putting them at the center of giving and empowering them to be agents of good.

💪 Aligning with your people and community leads to a more authentic and relevant brand. When people are actively engaged and leading from where they stand, the impact of social responsibility initiatives is amplified.

🌟 Choosing human social responsibility over corporate social responsibility allows organizations to do more good and positively impact on a broader scale.

🗝️ Leadership should prioritize the human component and embrace the collective daily DNA of individuals. This mindset encourages the growth and empowerment of people, enabling them to contribute to the betterment of society.

🤝 Collaboration and partnership with the community are essential for successful social responsibility initiatives. By understanding and addressing the needs and priorities of the community, organizations can create meaningful and impactful change.

🎥 Watch the attached video and share your thoughts and ideas.